The same three jobs, different rules.
In every practice a book does the same work: it builds trust before the first meeting, gives referral partners something to hand over, and filters who calls. What changes from one profession to the next is who reviews the manuscript and what you may say about clients and results. Pick your field.
Financial advisors
People choose an advisor on trust long before they can judge a plan, and advisory practices grow on referrals from clients, accountants and employers. The guide shows how seven advisors used their books: as the handout at every first meeting, in talks that fed a referral chain, with retirement plan sponsors and their executives, and as a filter for clients who share their approach. It then sets out what compliance will look at: FINRA Rule 2210 for broker-dealer representatives, FINRA's notice on authorship, and the SEC Marketing Rule for registered investment advisers, with an item-by-item table.
Read the advisor guideAttorneys
Clients usually look for a lawyer in a hard moment and lean on referrals and first impressions. A book explains your area of law generally, so readers trust your judgment before they bring you their facts. The guide covers stories from someone who serves law firms and from authors who practiced law, then walks through ABA Model Rules 7.1 (nothing misleading, including past results), 7.2 (gifts to referral sources, specialist claims), 7.3 (solicitation) and 1.6 (confidentiality and the test for hypotheticals), with the reminder that your state's version governs.
Read the attorney guidePhysicians and dentists
Patients research you before they book and forget much of what you say in the exam room. A narrow book on one condition or procedure answers their fears in advance and repeats your advice afterward, and referring clinicians can hand it out. The guide follows seven clinicians and advisors to clinicians, then covers HIPAA: when written patient authorization is needed, what a valid authorization includes, and why de-identification takes more than changing a name.
Read the physician and dentist guideConsultants and coaches
With no license on the wall, a consultant's or coach's evidence is their thinking. A book puts the method in print under your name. Nine authors show what followed: higher fees with a waiting list, a move from hourly billing to licensing, corporate bulk orders, keynotes found through a search, and the steps between a book and an engagement. The guide also covers the confidentiality terms in your own client contracts.
Read the consultant and coach guideWho reviews the book, by profession
| Profession | Rules to check | Who usually reviews | Biggest story risk |
|---|---|---|---|
| Broker-dealer representative | FINRA Rule 2210; Regulatory Notice 08-27 | A registered principal at your firm | Performance, promises, client testimonials |
| Registered investment adviser | SEC Marketing Rule, Rule 206(4)-1 | Your chief compliance officer | Performance, testimonials, unsubstantiated claims |
| Attorney | ABA Model Rules 7.1 to 7.3 and 1.6, as adopted by your state | You, your firm's ethics counsel, your state bar's guidance | Anything relating to a representation, even if public |
| Physician or dentist | HIPAA Privacy Rule; state law; your board | Your practice's privacy officer | Identifiable patient stories and photos |
| Consultant or coach | Your client contracts | You, and counsel if a contract is unclear | Naming clients without permission |
Rules checked on the primary sources October 20, 2026. Nothing here is legal, compliance, medical or financial advice.
Map the book to your own practice
The worksheet asks about your clients, referral partners, first meeting and the questions clients ask, then gives you a one-page plan to print or save.